About

Me

Dubai
10+ years of experience

Creative Director
About me
Fatima Mahmood

I've always been drawn to how things connect — the unseen patterns, the deeper truths beneath the surface. Anything with design at its core fascinates me, whether it's a brand, the structure of the universe, or the strange elegance of quantum physics. That curiosity became my craft — and for over a decade, I've been helping brands find clarity in the chaos, translating what matters most into visuals, words, and systems that feel true. Design isn't just what I do — it's how I see everything.

A blurry image of a red and blue background.
A man wearing a black turtle neck sweater.

Who we are

A team of experts

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A woman wearing a black turtle neck top.
A man with a black shirt and a black jacket.

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01

A team built on strategy, design, and clarity.

02

Experts who turn ideas into amazing brands.

03

Focused on craft, care, and impact. That's us.

Members

Mark Otto

Co-founder and CEO

Clara Voss

Visual designer

Theo Marlow

Full-stack Developer
A woman with long dark hair is posing for a picture.

Leena Avari

Project manager

Jules Renner

Brand designer

Malik Soren

Creative director

Approach

Brief & Discover

Every engagement starts with depth, not assumptions. Through brand workshops, competitive audits, and stakeholder conversations, I surface the positioning and brand truth that anchors every decision. This stage produces your core foundations — Mission, Vision, Values, Voice, and Manifesto.

Build & Express

Strategy becomes visible. I translate your brand foundations into a complete visual and verbal identity — logo, typography, color system, art direction, and a style guide built for real-world use. Alongside that, I develop your narrative framework: how you speak, what you say, and how it shows up across every touchpoint.

Launch & Lead

A brand is only as strong as its execution. For clients who need it, I stay on through the rollout — overseeing production, implementation, and campaign launch — so the brand operates with the same integrity it was designed with.

Stack & Skills

What shapes my projects and workflow

Stack & Skills

01

Design & Video

Adobe Illustrator, InDesign, Photoshop, Premiere Pro, Figma, Canva, Affinity, Descript.

02

Web & CMS

Webflow, WordPress, Wix, HubSpot, Swipe Pages.

Workflow & Collaboration tools

01

Project & Workflow

Monday.com, Trello, Notion.

02

Automation

Zapier.

03

Collaboration

Slack, Google Workspace, Microsoft Office.

AI & Creative Tools

01

Generative Visuals

Midjourney, DALL·E, Adobe Firefly.

02

Design & Prototyping

Figma AI, Canva AI.

03

Research & Insight

ChatGPT, Claude, Perplexity, NotebookLM.

Year
Award
Project
Type

2025

Awwwards

Vale & Thorn

Site of the Day

2025

Webby Awards

Niveo Studio

Best Visual Design – Function

2024

CSS Design Awards

Orra Identity

Website of the Year – Nominee

2024

Awwwards

Kinform Journal

Honorable Mention

2022

CSS Design Awards

Lumen Path

Special Kudos

2021

Webby Awards

Vanta Supply Co.

People’s Voice Winner – Best Brand Website

2020

Awwwards

Ardyn Archives

Developer Award

2019

CSS Design Awards

Sonder Haus

UI Design – Winner